There is no standard measurement of fitness. However, everyone who is physically active has their own definition of what it is fitness to them.
We want to be a brand that is relatable to everyone who is pushing themselves throughout their fitness journey. We want to be part of their journey and applaud them for not giving up.
In order to achieve this, we will be defining fitness through 4 fitness enthusiasts' eyes. We will be telling their fitness story and getting to understand what motivates them to keep pushing.
Here is Valentina's story:
'I've set my fitness goals, so that's why I am working out everyday, for at least, two hours.
I've been doing this for four years and I really feel stronger. My coaches motivate me to become stronger and achieve my goals, that's why I work out everyday.'