There is no standard measurement of fitness. However, everyone who is physically active has their own definition of what it is fitness to them.
We want to be a brand that is relatable to everyone who is pushing themselves throughout their fitness journey. We want to be part of their journey and applaud them for not giving up.
In order to achieve this, we will be defining fitness through 4 fitness enthusiasts' eyes. We will be telling their fitness story and getting to understand what motivates them to keep pushing.
Here is Matt's story:
'You really need to be loose, be flexible, and be relaxed, it's been great so far. Boxing is a really intense sport and it is really something that has a lot of speed and force. Basically wanted to give myself a mantra, train so hard that turned my body into a weapon.'